Friday, February 13, 2009

Rezac Recommends: Original 'Long Tail' article by Chris Anderson in Wired Magazine

Hi folks,
Here is the original 'Long Tail' article in Wired Magazine by Chris Anderson, which inspired his best selling book, The Long Tail. Both of which are recommended reading for CYPs. But if you don't have time for the book, the article will give you all you really need to know.  It is a new way of looking at the great marketing opportunities made available by the internet...all you need to succeed these days is a 'global sliver.' I would be interested in your comments and long-tail success examples that you can share....and, I almost forgot.  Chris Anderson owns the TED conference. If you haven't heard of it, look it up. Amazing content in Technology, Entertainment & Design, and much of it available online. Happy reading and viewing.  --Darcy

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